Sunday, September 25, 2011

NYFW: IVANA HELSINKI SS2012: The Runway Coverage

Ivana Helsinki is the only Scandinavian designer to be included in the NYFW lineup. 
It has been a pleasure to have been a photographer for the designer both during Copenhagen fashion week and numerous NYFW. Each collection just keeps getting better and better. This collection had a feeling of wearability and applicability that I haven't seen before with Ivana Helsinki's collections. There was a wonderful balance between the girl next door and the girl you cant stop looking at. The statement looks exude a confidence every girl wants to have. Paola does a good job incorporating her Finnish influences but still keeping the pieces modern and chic. 
Personally my favorite look was the printed T shirt with the shorts. It definitely sets the tone for a summer adventure by the beach.  To see more check out

xx Marie-Louise
photos: Marie-Louise


sajuki said...

great photos.

Anonymous said...

Great photos and fashion insight!

Little Rus said...

Thank you for sharing the story and photos! Those shoes are so gorgeous. x

Flashes of Style said...

Soo gorgeous! <3



Anonymous said...

Til orientering har fine Ivana Helsinki sager......
Besøg også den fysiske butik i Brandstrupsgade 2 i Ålborg.

Anna of IHOD said...

Would love to have crazy hair like that for a day:D