Ivana Helsinki is the only Scandinavian designer to be included in the NYFW lineup.
It has been a pleasure to have been a photographer for the designer both during Copenhagen fashion week and numerous NYFW. Each collection just keeps getting better and better. This collection had a feeling of wearability and applicability that I haven't seen before with Ivana Helsinki's collections. There was a wonderful balance between the girl next door and the girl you cant stop looking at. The statement looks exude a confidence every girl wants to have. Paola does a good job incorporating her Finnish influences but still keeping the pieces modern and chic.
Personally my favorite look was the printed T shirt with the shorts. It definitely sets the tone for a summer adventure by the beach. To see more check out www.ivanahelsinki.com