Monday, August 16, 2010

IVANAhelsinki SS11

Our clothes become part of our own personal narrative and IVANAhelsinki captured that concept in the runway show. Nautical themed dresses, shorts and sweaters were used to  illustrate the cyclical story of a lady awaiting her sailor. The show started with a short film setting up the scene of a lady walking the shores to "Scarborough Fair", longing for the return of her sailor. The models slowly walked the runway in summer cut dresses that clearly fed the nautical theme with anchors and ropes. The show ended with the collections most unique piece, featured here as the first picture. The entire dress was constructed with rope, giving the dress a strict A line shape. IVANAhelsinki's SS11 pieces were clearly wearable and applicable to many individuals personal summer narratives. These are the types of pieces people will grab to wear over and over.
Find more information here and at ivanahelsinki.com

*Marie-Louise
-all photos by MLMWinther

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